Fix Dessert Chocolatier is the Dubai-based chocolate brand that changed the internet. If you have seen the videos — the crinkled gold foil, the satisfying snap, the molten pistachio kunafa filling — that is Fix. Founded in 2021 by Sarah Hamouda, Fix Dessert Chocolatier went from a small-batch passion project to the most talked-about chocolate brand on the planet.
But what exactly is Fix Dessert Chocolatier, and why has it taken over every food corner of TikTok, Instagram, and YouTube? This guide breaks it all down.
The Origins of Fix Dessert Chocolatier
Fix Dessert Chocolatier was founded by Sarah Hamouda in Dubai, UAE. Sarah, who was pregnant at the time, had an unusual craving: she wanted kunafa — the Middle Eastern pastry made with shredded phyllo and sweet cheese — inside a chocolate bar. Instead of waiting for someone else to create it, she made it herself.
The result was the now-iconic Pistachio Kunafa Bar: a thick Belgian chocolate shell filled with a mixture of kunafa pastry, pistachio cream, and tahini. It was unlike anything the chocolate world had ever seen. Sarah began selling the bars on a small scale in Dubai, and the rest, as they say, is history.
Why Fix Dessert Chocolatier Went Viral
In 2024, a TikTok video showing the snap-and-reveal of a Fix chocolate bar accumulated hundreds of millions of views. The combination of the crinkled gold wrapper, the audible crack of thick Belgian chocolate, and the green pistachio filling spilling out was the perfect visual for short-form content.
The hashtag #fixchocolate exploded. Food creators from London to Los Angeles were flying to Dubai just to try the bar. Media outlets from the BBC to the New York Times wrote about the Fix Dubai chocolate phenomenon. Within months, Fix Dessert Chocolatier had a waitlist, and bars were being resold on secondary markets for multiples of the retail price.
Fix Dessert Chocolatier: The Product Range
Fix Dessert Chocolatier now produces several flavour variations beyond the original pistachio kunafa:
- Pistachio Kunafa — The original. Belgian chocolate filled with pistachio cream and shredded kunafa pastry. Still the most ordered.
- Biscoff Speculoos — Dark chocolate with Biscoff cookie butter and caramelised biscuit crumble.
- Cereously Chewsy — Milk chocolate with cereal clusters and a chewy caramel-style filling.
- Knafeh Pistachio (Dark) — The original kunafa concept in dark Belgian chocolate for purists.
Where Is Fix Dessert Chocolatier Based?
Fix Dessert Chocolatier is based in Dubai, UAE. Their flagship operations remain in the UAE, where the brand was born. For years, the only way to get a genuine Fix bar was to either visit Dubai, know someone who was travelling there, or wait in a very long virtual queue on the brand website.
That has started to change — but international availability remains limited, which is precisely why demand outside the UAE remains so high.
Can You Buy Fix Dessert Chocolatier Outside Dubai?
This is the question everyone is asking. The short answer: yes, but not easily through the brand directly. Fix Dessert Chocolatier own shipping to international markets is restricted, with waitlists and high international shipping costs.
The better route is specialist viral chocolate retailers who source and ship Fix chocolate internationally. These retailers handle the logistics, temperature-controlled packaging, and customs complexities so you receive the bar in perfect condition — wherever you are in the world.
Viral Chocolate Bars stocks authentic Fix Dessert Chocolatier bars with worldwide delivery, insulated packaging, and no waitlist. If you want the real thing, without flying to Dubai, this is your fastest route.
Authentic bars. Worldwide delivery. No waitlist.
Is Fix Dessert Chocolatier Worth It?
The bar retails at a premium price, and it earns that price. What makes Fix Dessert Chocolatier worth it:
- Thick chocolate shell — real Belgian chocolate, not the thin coating most brands use
- Unique filling — no other mainstream bar combines kunafa pastry, pistachio cream and tahini in this way
- Authentic Dubai flavour profile — it tastes like the best of Middle Eastern pastry tradition fused with European chocolate craft
- Cultural moment — eating Fix is participating in a genuine food history moment
Fix Dessert Chocolatier vs Other Dubai Chocolate Brands
Fix Dessert Chocolatier is not the only Dubai chocolate brand worth knowing. The viral pistachio chocolate category has inspired a wave of premium bars. But Fix remains the original — the bar that created the category and set the standard. Other brands in the viral space offer their own takes, but none carry the same cultural weight or flavour execution as the original Fix bar.
The Fix Dessert Chocolatier Legacy
In a few short years, Fix Dessert Chocolatier went from a home kitchen craving to a global phenomenon. It changed how people think about chocolate, about Dubai creative food scene, and about the power of authentic storytelling on social media. The bar is not just chocolate — it is a cultural artefact from one of the most exciting food cities in the world.
If you have not tried it yet, you already know what you are missing. Now you can order it without flying to the UAE.
Get Authentic Fix Dessert Chocolatier
Sourced directly. Shipped worldwide. Arrives perfect.
Buy Fix Chocolate online with US shipping and insulated packaging.
